Buntu Burake Tourism Promotion Strategy for Tana Toraja Regency, South Sulawesi Province, Indonesia

Buntu Burake Destinations are artificial destinations located in Tana Toraja Regency, tourism is one of the leading tourist attractions at this time. This attraction offers an excellent visiting experience for tourists, Statue Jesus Christ with a statue height 45 meters which resembles Redeemer Rio de Janeiro, Brazil. study aims to develop promotion strategy Burake. To achieve these objectives, authors use descriptive qualitative methods, observation, and literacy as data collection analysis using SWOT. Based on SWOT analysis, it found that grand matrix ​​in quadrant 2, precisely point {x,y} = {(0,3),(-0,8)}. means facing threats, still has strength, so can implement diversification through optimizing promotions various media, both social media other electronic media. Promotional strategies increase decision visit destination, Regency.